Ultimately, everyting we do in our lives is driven by our fundamental need to avoid pain and our desire to gain pleasure; both are biologically driven and constitute a controlling force in our lives.


We will do far more to avoid pain than we will to gain pleasure. Pain is the greater motivator in the short term.


To change your behavior, you must focus your attention on

1. how not changing your behavior will be more painful than changing it

2. how changing will bring you measurable and immediate pleasure


You must change what you link pain and pleasure to in order to change your behavior.


Use pain and pleasure instead of letting pain and pleasure use you!


For every disciplined effort there is a multiple reward.”



8 Apr, 2008